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March 10 2010
“ Engineering hours building unbreakable DRM: $1.6M— Slashdot Games Story | Ubisoft's New DRM Cracked In One Day
Marketing devoted to managing customer hostility to new DRM: $800K
Lost sales due to customers boycotting your product: $2M
Having some wiseass kid from Sweden break your DRM on the first day: Priceless ”
